Hype · Reality · Returns

Did the hype
deliver?

Trailer views against actual box-office ROI. High buzz that paid off, high buzz that didn’t, and the quiet films that surprised everyone.

0
Delivered
0
Hidden gems
0
Overhyped
0
Overlooked

Trailer buzz vs box-office return

Trailer views (log scale) against ROI. Top-right = delivered on the hype. Bottom-right = spent the marketing budget, lost the gamble.

Delivered — big buzz, strong returnHidden gem — quiet buzz, strong returnOverhyped — big buzz, weak returnOverlooked — quiet buzz, weak return

Overhyped

Huge trailer buzz, underwhelming returns.

TitleYearViewsROI

Hidden gems

Modest buzz, outsized returns.

TitleYearViewsROI
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